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Kenyans seeking alternative ways to save and grow their money can now invest in gold from as little as Sh20 using their mobile phones following the launch of a new gold-backed digital platform in the country.

Ubuntu Tribe, a financial technology company that specialises in asset-backed financial products, announced its entry into the Kenyan market, describing the country as a strategic hub for its African expansion plans.

The firm's founder and Chief Executive Officer, Mamadou Kwidjim Toure, said the platform allows users to purchase fractions of physical gold through a mobile application, with the gold held in audited and insured vaults.

"People can buy gold from their phones for as low as 20 Kenya shillings. The gold is audited, insured and stored in some of the most protected vaults," Toure said during the launch in Nairobi.