An AI voice agent called every pub in Ireland to create an all-encompassing 'Guinndex' - highlighting the cost of the Black Stuff in different pubs and counties.
Over the St Patrick’s Day weekend in March, a friendly Northern Irish 'woman' called Rachel phoned more than 3,000 pubs across all 32 counties, from Donegal and Kerry to Belfast and Wexford.
Only a handful of the people Rachel spoke to seemingly realised they were talking to an AI agent.
The result is the Guinndex: the first comprehensive pint price index for the entire island of Ireland - which found the national average price is €5.95 (£5.14) and the most common price is €5.50 (£4.75).
Matt Cortland, an AI engineer and consultant who created the index, said: 'I'm a former pub and bar owner, so I know what it's like to be on the other end of customer pricing calls.
