Jun 12, 2026 – 6.05pmOlympic basketball champion Lauren Jackson has seen firsthand how money has changed the future of women in sport.Her former WNBA franchise, the Seattle Storm, is one of the beneficiaries of a multibillion-dollar broadcast rights deal that would have seemed farcical when she began in the league. In her new role as the WNBL’s strategy and basketball partnerships officer, Jackson has the opportunity to use newly secured cash from sponsorship and private investors to grow the game in Australia.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles