TOLEDO, Spain: Saudi Arabia and France signed a joint action program on Thursday to strengthen tourism cooperation, focusing on investment, innovation, sustainability, skills development and destination marketing.
The agreement was signed during a meeting between Saudi Minister of Tourism Ahmed Al-Khateeb and French Minister for Small and Medium Enterprises, Trade, Crafts, Tourism and Purchasing The Saudi and French delegations meet on the sidelines of the 126th session of the UN Tourism Executive Council in Toledo, Spain, on June 11, 2026. (SPA)Papin on the sidelines of the 126th session of the UN Tourism Executive Council in Toledo, Spain.
The two sides reviewed the longstanding strategic relationship between Saudi Arabia and France in the tourism sector, highlighting its role as a driver of economic growth and prosperity. They also discussed ways to deepen cooperation in support of shared priorities, including sustainable growth, destination competitiveness, investment attraction and knowledge exchange.
The joint action program is designed to translate those priorities into practical initiatives that support the development of the tourism sectors in both countries.
The Saudi and French delegations meet on the sidelines of the 126th session of the UN Tourism Executive Council in Toledo, Spain, on June 11, 2026. (SPA)
