On the heels of Apple’s WWDC keynote this week, Greg Joswiak and Craig Federighi sat down with Laurie Segall on the Mostly Human podcast. During the conversation, Federighi and Joz talked in-depth about Apple’s new Siri AI and Apple Intelligence announcements, the company’s broader approach to AI, and more.
I really enjoyed this explanation from Federighi about Apple’s approach to AI and why he thinks it’s totally reasonable that some people are spooked by how fast things are moving right now:
I think that AI, in Apple’s view, can be used as this incredibly empowering thing. But there is a sense that, for one, things are changing very fast in ways that I think it’s hard for any normal person to keep up with. There’s uncertainty about where does this all lead?
And while I think we can look at this as yet another thing of the scale of the Industrial Revolution, which changed our world in a giant way, that displaced a lot of people in the process and still occurred over like 80 years.
And now this is happening in a compressed time frame. And so I think it’s fair for people to say, “Wow, I’m not quite certain what this is going to mean for me.”
