Jayson Tatum on his Target brand launch, the St. Louis WNBA bid, his Duke CBO role, new Celtics ownership, and who he thinks leads the NBA today.
Jayson Tatum on His Business Portfolio, Duke Role, WNBA St. Louis, and Face of the NBA
By Ted Taylor
June 11, 2026 • 03:16 pm
Jayson Tatum joins Dan Roberts of Front Office Sports to discuss:
His co-created men’s care brand Onside now at Target
“Technically I’m not allowed to speak on that. As much as I would love to, I don’t think I can right now,” he told FOS.
NBA team sponsors sometimes do ink star players to separate deals. But those players always publicly promote the companies that…
Jayson Tatum, Joe Mazzulla and Derrick White are all subjects of Jay King's offseason mailbag.
Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build…
Jay King answers your Celtics questions in the second installment of his offseason mailbag.
Tatum addressed the shocking trade that sent his partner to the rival 76ers before this week, how he learned about the move and…
