Hong Kong customs officials have intercepted 230,000 suspected counterfeit products worth nearly $20 million, including thousands of fake football jerseys destined for World Cup fans. Authorities say demand for tournament merchandise is fuelling a booming global counterfeit trade.

Hong Kong customs authorities have announced the seizure of approximately 230,000 suspected counterfeit goods valued at an estimated $20 million, in one of the territory's largest anti-counterfeiting operations linked to the upcoming FIFA World Cup.

Among the seized items were around 30,000 football jerseys bearing the names and numbers of popular players and national teams expected to attract millions of supporters during the tournament.

The operation comes as excitement builds for the largest World Cup in history, jointly hosted by the United States, Canada and Mexico.

Fake jerseys flood global markets