NEW YORK—Start spreading the news. The NBA is back.
The only bigger winner than the Big Apple after the Knicks’ improbable victory over the Spurs on Wednesday night is the league itself.
The Knicks’ historic 107-106 comeback win in Game 4 of the NBA Finals at a rocking Madison Square Garden demonstrated the power of The Association.
For years, many of the prevailing media narratives about the $14.3 billion league have been negative. You’ve heard them.
The NBA can’t draw TV ratings compared to the mighty NFL. The league is too “woke” politically. ESPN, NBC Sports, and Amazon Prime Video foolishly overpaid for league media rights with their $76 billion, 11-year agreements. Today’s flopping, load-managed, prima donna players are not as tough as Michael Jordan, Magic Johnson, Larry Bird. Etc.
