When most people think of Land O’Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100 million animals a day and touches every single point of the food value chain.In this episode, Heather Malenshek, SVP and CMO of Land O’Lakes, sits down to look beyond the dairy aisle. She dives deep into the company’s unique cooperative model, the delicate balance of marketing across both B2B and B2C landscapes and why legacy brands hold a unique kind of cultural power.Malenshek also breaks down the Modern Rural Collective and Repicturing Rural initiative — a partnership with Getty Images born out of the stunning stat that two-thirds of rural Americans feel entirely misunderstood by mainstream advertisers. From busting myths about rural entrepreneurship to changing how the media portrays modern agriculture, Malenshek shares how Land O'Lakes is rewriting the narrative of America’s heartland.