Waymo is launching a loyalty program called Waymo Premier, which will offer frequent robotaxi riders a number of perks in exchange for $29.99 per month.
Premier members will be able to skip the virtual line and earn 10% cash back on every trip (and “even more during busy times,” according to Waymo). They’ll also get five free ride cancellations every month, and Waymo says Premier members will even be able to hail a robotaxi in cities where the service still has a waitlist.
Waymo Premier will not be available to riders in Austin or Atlanta, the company told TechCrunch, because its robotaxis are only available via the Uber app in those cities.
The loyalty program is launching as Waymo ramps up its expansion in the U.S., and prepares for an international launch later this year. Waymo is also starting to roll out its newest vehicle, the Zeekr-built van that it calls “Ojai,” in Los Angeles, Phoenix, and San Francisco.
The Premier program could also be the start of a new line of business for Waymo as it scales.
