MILAN — Stargazing like beduins in the Al Wadi Desert, wielding a real sword like a samurai in Kyoto and cleansing your energy with a purification ritual inspired by the Native American Chumash people in Santa Barbara, Calif., are just a few of the rare experiences offered by Ritz-Carlton’s new cultural-driven platform.
On Tuesday, The Ritz-Carlton said it launched The Ritz-Carlton Immersions, a roster of global experiences. Available at properties worldwide, the new lineup visible on The Ritz-Carlton website offers curated local experiences across culinary, wellness, adventure, culture, family and community, connecting guests with local communities in a more meaningful way.
A sign of the times, the hotel company is tuning into a new evolution marked by a generation of luxury travelers in search of a local connection, life-changing, authentic experiences and lasting memories, explained George Fleck, senior vice president and global brand leader for The Ritz-Carlton.“The trips we remember most are rarely about what we saw—they’re about who we met, what we learned, and how a place made us feel. The Ritz-Carlton Immersions was created to help guests experience destinations in a more meaningful way, with opportunities to connect with local cultures and traditions that many travelers might otherwise miss,” he said.
