…Points pathway to market entry and growth
Nigerian companies don’t fail because they lack ambition. They fail because they enter new markets with confidence, not clarity. That was the crux of the discussions when Rotimi Olaniyan launched his new book, “BeachHead”, at the inaugural gathering of his Leadership and Strategy Salon for business leaders recently in Lagos.
The gathering was not a random one but an exclusive gathering of industry leaders, regulators, academics, and marketing professionals, all of whom carry significant responsibility for growth, jobs, investment, institutions, and reputations that linger after the numbers have been reported.
Among the attendees were Bolajoko Bayo-Ajayi, President, National Institute of Marketing of Nigeria; Deepak Singhal, Executive Director & MD Consumer Business, Tolaram; Girish Sharma, MD/CEO Guinness Nigeria; Ike Chioke, CEO Afrinvest; Lekan Fadolapo, DG Advertising Regulatory Council of Nigeria; Peter Bamkole, Deputy Vice Chancellor, Pan Atlantic University; and Tunji Oyebanji, President Chartered Institute of Directors. Olaniyan is not a newcomer to the industry, so one might argue that this book is long overdue. He is a strategist, educator, and entrepreneur working at the intersection of strategy, marketing, business growth, digital transformation, and innovation. With a career spanning academia, executive education, industry and commercial advisory, he helps leaders, founders, and organisations navigate growth with clarity and discipline, especially in market entry, marketing effectiveness, customer engagement, and business transformation. And so, he stressed that the event was not about launching a book. Rather, it was about promoting a disciplined way of marketing thinking – one he has used, researched, refined, and tested.
