Insta360 has launched a Hello Kitty-themed action camera, collaborating with Sanrio to give the GO Ultra a cute new look.The Insta360 GO Ultra x Hello Kitty Limited Edition's specifications are identical to the original GO Ultra action camera, boasting 1/1.28-inch sensor and 70-minute battery life (or 200 minutes when in its Action Pod), and weighing 53 grams (though the Action Pod adds another 109 grams). Its highest video resolution is 4K at 60fps, though its frame rate can reach 240fps at 1080p, and it uses microSD cards for storage.
Like the original GO Ultra, the Hello Kitty version is a versatile little camera that's easy to throw in your bag, with a magnetic backing that significantly expands your mounting options. Insta360 has also added an exclusive Hello Kitty watermark that owners of this limited edition camera can apply when exporting their footage.
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However, the real attraction of the Insta360 GO Ultra x Hello Kitty Limited Edition is its aesthetics.
While the Insta360 GO Ultra comes in either Midnight Black and Arctic White, the limited edition Hello Kitty collaboration gives it a pastel pink makeover. Miss Kitty White herself is printed on the camera's corner, peeking out curiously at whatever it is you're filming. She appears on the Action Pod as well, holding her own GO Ultra under the flippable screen, while the recording button is decorated with a picture of a pink spotted bow.
