Stars are raising the 2026 FIFA World Cup hype, acting in ads for Nike, Lay’s and Budweiser. World Cup ads this season seem to be challenging the belief that the Super Bowl is the marketing mecca. The spots are fully-conceptualized, mini-movies up to six minutes long starring FIFA World Cup legends like Lionel Messi and Cristiano Ronaldo, alongside actors Timothée Chalamet and Bad Bunny. Fans are tuning in, with some ads getting up to 68 million views. From Adidas’ soccer spin on Marty Supreme, to Lego’s FIFA World Cup Trophy figurine building session with Vini Jr. and Kylian Mbappé, here are some of our favorite World Cup ads this season.Adidas spins ‘Marty Supreme’ with ChalametAdidas’ World Cup ad stars Chalamet in a Marty Supreme-like frenzy – but instead of winning the British Open table tennis tournament, he’s on a mission to beat a local soccer team that’s been undefeated since 1996.In the five-minute spot, titled Backyard Legends: The Greatest Football Story Ever Told, Chalamet preps his friends for the match by describing local legends like “Buzzcut Beckham.” The teams play in a New York City apartment courtyard as Bad Bunny and Messi watch, sitting on the roof of a car in hoodies. The spot has amassed 6.8 million YouTube views since its May debut.Budweiser has Godzilla crush its delivery truckGet your umbrellas and wet floor signs ready to watch Budweiser’s World Cup ad. The Let it Pour spot stars Erling Haaland and Jürgen Klopp, and spotlights stadium and watch party fans jumping up and sending Budweiser into the air. The beer-flying doesn’t end there. Godzilla rampages through a city, picking up a Budweiser truck and crushing it to send a beer rainfall into the streets below. The spot has garnered 33 million YouTube views since its April premiere.Nike Football taps every. Single. Celeb.Nike tapped Kim Kardashian, LeBron James, Central Cee and Ronaldo for its six-minute, Rip the Script World Cup spot, which has amassed 68 million YouTube views since its launch on June 4.The spot shows FIFA World Cup players rejecting a director’s script to play an actual match throughout a film studio – knocking over set lights, tripods and security guards while crashing film projects of action movies and a contract meeting with James and Ronaldo. British rapper Central Cee provides a musical interlude with his “Ice Man” freestyle.Lego builds the World Cup trophy brick-by-brickMessi, Ronaldo, Vinícius Júnior and Mbappé build a FIFA World Cup Trophy Lego brick-by-brick in Lego’s 60-second Everyone Wants a Piece spot – which has garnered 31 million likes across TikTok and Instagram since its April debut.The players also show off Lego figurines of themselves, which can be purchased for $29.99. Fans can also purchase the featured FIFA World Cup Trophy for $199.99.@lego Everyone wants a piece #HonestlyItsNotAI #LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece ♬ original sound - LEGOCoca-Cola zooms in on the can Coca-Cola focused less on FIFA World Cup players with its 90-second, Uncanned Emotions ad, instead starring the fans watching the tournament. Fans in bars and neighborhood watch parties crack their Coca-Cola cans at the start of the game, and then proceed to crush, tap and hide behind the cans during the games’ intense moments.Lay’s stars Will Ferrell handing out chip leisLay’s 60-second World Cup spot stars an unlikely duo: Will Ferrell and David Beckham. Ferrell and Beckham drive a Lay’s truck to farms, mansions and crowded streets, luring fans to his FIFA World Cup watch party with Lay’s bags and potato chip leis.Fox Sports imagines a Team USA winAs the official U.S. broadcaster of the 2026 FIFA World Cup, Fox Sports imagined a world where Team USA wins the World Cup for its two-minute spot, Do You Believe? Everything Can Happen on Home Soil.Integrating Fox Sports sports games and news broadcasting throughout the spot, the media company films U.S. fans jumping on top of cars, printing Team USA players on the American dollar bill and switching billboards from celebrities to the national team legends. Tom Brady celebrates with customers in a barbershop as he cuts their hair. The ad, celebrating the World Cup’s U.S., Canada and Mexico stadium locations, has amassed 1.9 million YouTube views since it was posted in May.This story first appeared on PRWeek U.S.