Publicis Sapient launches Sustain to transform IT operations with AI-enabled support
Publicis Sapient, the digital transformation consultancy arm of Publicis Groupe SA, today announced the launch of Sapient Sustain to improve the reliability of information technology operations and managed services using agentic artificial intelligence.
As more enterprise companies modernize by scaling AI, IT teams and environments find themselves in a turf war against legacy systems that are separated by time, data, distribution and integration.
Traditional interoffice automation often involves manual work where employees copy and paste information, enter data into worksheets, email back and forth, or break connectivity between different platforms. This lack of symmetry leads to a tangled web of communication between different departments, a lack of visibility within the same organization and inconsistent employee and customer experiences.
“Enterprises are under increasing pressure to improve reliability, reduce costs and operate at greater speed,” said Chief Executive Nigel Vaz. “Sapient Sustain introduces a new model for IT operations: one where AI agents and human expertise work together to anticipate issues and resolve them before they impact the business.”
