June 11, 2026

What’s in a name? A victory foretold or a homage to greatness past?

Across South America, a legion of pint-sized Kylians and Neymars will be following the fortunes of the stars to whom they owe their names when the World Cup kicks off on Thursday.

But in a year’s time, depending on which players shine, expectant parents may be leaning towards Lamine (Yamal, Spain), Ousmane (Dembele, France), Harry (Kane, England) or Vitinha (Portugal).

In Ecuador, which is taking part in its fifth World Cup, the most popular footballers’ names are not those of local stars such as Kendry Paez or Willian Pacho, a two-time Champions League winner with Paris Saint-Germain.