I didn't set out to build a content API. I set out to stop copy-pasting.
Every week, the same ritual: open a doc, stare at a blank page, write a headline, delete it, write it again. Multiply that by every client, every product page, every email drip campaign. I wasn't doing creative work — I was doing assembly-line work while pretending it was creative.
PostAll started as a script I wrote to stop doing that. The API is what that script became after other developers asked if they could use it too.
This guide walks you through integrating PostAll's API into your own workflow — authentication, the endpoints you'll actually use, real working code in both Python and Node.js, and the specific places things will break before they work. By the end, you'll have a functioning pipeline that generates formatted, CMS-ready content programmatically.
What you'll build
