Short-form video platforms like TikTok and Instagram Reels have become the latest way cybercriminals spread malware.

We’ve already seen attackers move away from traditional phishing emails and toward tactics that trick people into installing malware themselves. Now they’re being lured with slick social media videos that promise free Spotify Premium, free Windows activation, or free Microsoft Office, but instead leave people with infostealers on their Windows devices.

Researchers at ReversingLabs uncovered two active campaigns that use short videos to trick users into running dangerous PowerShell commands or visiting malicious download sites. Similar campaigns have been reported by other researchers and national cybersecurity agencies, suggesting a growing trend: Cybercriminals are learning how to use social media algorithms just as effectively as marketers.

In true social media fashion, the videos on platforms like TikTok and Instagram Reels claim to solve a problem you didn’t know you had. The catch is that following the instructions delivers malware to your device.

How the scam works