Google today announced two features that make the Gemini app a more powerful tool for business owners.

The latest integration for the Gemini app is Google Business Profile. This service is how business owners manage their presence, including customer reviews, in Google Search and Maps.

This @Google Business Profile access turns the Gemini app into an “AI assistant that actually knows your business” with access to reviews, customer questions, and performance data.

Gemini can “provide recommendations and content that’s relevant to your business.” Google gives the following examples:

Turn insights into action: Ask, “how did my business do this month?” and Gemini can analyze your actual search impressions, direction requests, call data and customer engagement.