Project 91's concert pop-up series has thrown parties at Katz's Deli in New York City with Diplo and meet-and-greets inside a Van Leeuwen ice cream truck with Peggy Gou.
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Project 91, the events company that has thrown pop-up raves at Katz’s Delicatessen in New York City with Diplo and meet-and-greets inside a Van Leeuwen ice cream truck with Peggy Gou, announced the launch of Playgrounds, “a scaled live experiences platform” that brings Project 91 together with a growing portfolio of event brands under the same umbrella, according to a press release. Investment came from Justin Kalifowitz’s Klaf Companies, with Creators Partners executive David Hua also participating.
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Todd Mackall and Ryan Williams will lead Playgrounds, which holds a portfolio of branded experiences including Mirari, Friends in High Places, Above 10, NYC Halloween Weekend, the New York Taco & Tequila Festival, and Palma Day Club. Playgrounds will host events with HUGEL and Alesso at Brooklyn Army Terminal, a 10,000-capacity venue located on a pier in South Brooklyn that overlooks Manhattan; a Fourth of July block party on the Brooklyn Waterfront; and a weekly boat series in New York Harbor called On the Decks.
