These days, Tom Holland is spending less time on set and more time promoting his cofounded, premium non-alcoholic beer brand, Bero. His latest move blends both worlds as he stars in a new integrated campaign with Chase Sapphire Reserve for Business via Droga5, arriving just as the beverage brand drops its first-ever line of shandy — a mix of beer and a non-alcoholic citrus drink.Rather than positioning Holland as a standard spokesperson, the work puts his actual business decisions front and center. As a brand cofounder, Holland speaks to the day-to-day, less glamorous realities of building and scaling a modern business, using Bero as the lens to capture the steady stream of incremental decisions founders must make, such as how to launch into new markets or when to expand product lines. These observations are distilled into two leading 30-second spots and 15-second cutdowns, which will run across social media.Bero’s shandy launch, which kicked off with Club Bero pre-sales ahead of this week’s larger online rollout and its forthcoming Target debut (hitting stores June 14), grounds the partnership in a tangible, consumer-facing event. Holland said the product was inspired by a personal observation.“To be honest, I created the Bero Shandy for [Zendaya],” Holland said in a recent statement while referencing his longtime partner. “She’s never been a beer drinker, so I wanted to bring something new to the table that she could enjoy. I’ve always loved shandies, so exploring that style with Bero felt like the perfect next step.” The campaign lands at a notable moment for Bero’s trajectory. The brand cleared nearly $10 million in sales in its first year and projects that number to more than double in 2026 as its distribution footprint grows. Recent retail additions include Kroger, Publix and Walmart stateside, following a U.K. launch in Morrisons.It also reflects a much broader category evolution. According to Circana data, one-year non-alcoholic beer sales reached nearly $583 million across U.S. multi-outlet retailers by the end of December 2025, a 22% jump in dollar sales year over year.