Zeeoma, an African curated concept store in St. Louis. Missouri, has launched The Open Door Lagos Edition, a structured, public open call for Africa’s most compelling creative brands to apply, receive mentoring, and access up to N5 million in seed capital. Isioma and Chizoba Ezepue founded Zeeoma with a singular mission: to curate the best of African design, fashion, lifestyle products, art, books, and accessories, bringing the depth and excellence of African creativity directly to American consumers.

According to the company, in a statement, applications are now open for startups in Fashion & Apparel, Accessories & Jewellery, Art & Home, and Beauty & Wellness. This structured stage values craft, storytelling and cultural relevance, where winning offers a genuine commercial opportunity rather than fleeting recognition.

The Open Door Lagos Edition is not a competition for recognition. It is a commercial opportunity with tangible benefits. Selected brands will secure: an active listing on Zeeoma’s curated U.S.-facing marketplace, showcasing African creative products to American consumers actively seeking what Africa produces; and access to up to N5 million for business growth and expansion. Finalists will have the chance to pitch live in person at a showcase and present directly to the Zeeoma team in Lagos.