Brace yourself! Celebrities are on the march. As Keir Starmer’s premiership fades into irrelevance and Reform gears up to fight a general election, stars of stage and screen are ready and waiting to let the public know whose side they are on. But fear not. While their anti-Farage venom may be all too predictable, there’s still fun to be had in watching the virtue-signallers tie themselves in knots.

This is positively erudite compared to Hugh Grant, who simply told Nigel Farage to ‘go f*** yourself’

Posh chef-turned-eco-warrior Hugh Fearnley-Whittingstall was at it in the Times yesterday. ‘There’s so much I don’t like about Reform. I hate its take on immigration,’ he moans. Only a churl would point out that being educated at Eton and Oxford before landing a lucrative television presenting gig probably insulates one from the social and economic impacts of mass migration.

But Hugh has started, so he’ll finish. Reform ‘is proving how unfit it is for office in a lot of councils. Nigel Farage is such a negative force in politics. They are winning support on a totally false promise, much as Trump has done in the US.’

Before we yawn at the predictability of his views, Fearnley-Whittingstall pulls a rabbit out of the bag: ‘I’m excited that the Greens are winning and to be a member of the party at this time.’ He’s not then as drippy as he appears. To move, in the same breath, from criticising Reform for being unfit for office, to praising Zack Polanski’s Green Party really takes nerves of steel.