Thailand's transition to a fully aged society combined with the continued expansion of the middle class is creating strong demand for health insurance, critical illness coverage, retirement-focused products, and long-term financial planning solutions, says Ms Napatcha.
InsureX, the life and non-life insurance broker wholly owned by Siam Commercial Bank, has set an ambitious growth strategy aimed at expanding its customer base to 1 million to achieve total premiums of 10 billion baht by 2030 as it transitions from a traditional brokerage model to a protection advisory business.The move follows a rebrand from SCB Protect to reflect how the company engages with customers in an increasingly complex financial and insurance landscape, said chief executive Napatcha Pongwattanakitkul.
The rebrand marks a transformation from a product-focused insurance broker into a trusted protection advisor that provides holistic solutions tailored to customers' evolving needs throughout the different stages of life, she said.
"Our goal is to move beyond simply selling insurance policies and focus on delivering comprehensive protection planning that helps customers manage financial, health and lifestyle risks over the long term," said Ms Napatcha.
