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For a movie about toys coming to life, it’s no surprise that “Toy Story 5” has inspired a blockbuster-worthy merch rollout ahead of its theatrical release next weekend. But the lineup goes well beyond the expected special-edition Uno cards, Funko Pops and Lego sets that typically accompany a long-awaited franchise release.
Less obvious brands have also joined the “Toy Story 5” craze, including luxury jewelry brand Pandora, which has released a new collection of charms and bracelets inspired by the Pixar film; Away, with carry-on suitcases and backpacks themed to Woody, Buzz Lightyear, Jessie and Alien; and Adidas, which has reimagined some of its best-selling sneakers for the occasion — including rodeo-themed Sambas that are among our favorites.
Some companies have rolled out more immersive shoppable experiences. AT&T has brought “Toy Story 5” to life in its retail stores with “Bonnie’s Room,” an immersive in-store experience that will take over select locations across six cities (Atlanta, Austin, Chicago, Dallas, Los Angeles and New York). The experience, which will run from June 8 through July 9, is coupled by community screenings of “Toy Story 5” hosted by AT&T’s Connected Learning Centers. The mobile carrier will also carry a selection of officially licensed accessories, including cases, portable batteries, and the Toy Story Hugger characters, available beginning June 5 at select stores and att.com.
