By
Sam Daly,
the Strategist’s deals editor, who's been covering sales since 2018.
Previously, she was the shop editor for Dwell.
Fenty Beauty’s medium- to full-coverage foundation became a makeup staple for many the moment it hit the market in 2017. Like the name implies, its known for long (long) wear capabilities and weightless, velvety matte finish. It’s a “holy grail” for former deals writer Alexandra Polk: “It matches my skin almost exactly and keeps my oily T-zone at bay for hours. I always keep one in my makeup bag,” she writes. Beauty columnist Rio Viera-Newton says it’s on the thicker side but still manages to be transfer-resistant. It’s the perfect base if you know your photo is going to be taken and you want your skin to look “flawless,” she says.
