Posted Jun 9, 2026 at 3:05 PM UTCSExternal LinkStevie BonifieldMicrosoft lost “millions” of subscribers after its Game Pass price hike.Xbox chief strategy officer Matthew Ball acknowledged during a The Game Business Live interview at Summer Game Fest that the wave of cancellations happened over just a few months after the October price hike. Ball also admitted that “the value of the offering has now changed,” since Call of Duty games won’t be available day-one on Game Pass anymore.Is Xbox Fixable?[GameSpot]Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Stevie BonifieldLoading commentsGetting the conversation ready...Most PopularMost PopularApple WWDC 2026: The 7 biggest announcementsApple announces iOS 27WWDC 2026 live blog: On the ground at Apple’s keynoteApple announces Siri AI and its next generation of Apple IntelligenceApple drops support for a long list of Apple Watches with latest OS updatesThe Verge DailyA free daily digest of the news that matters most.Email (required)By submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policyand Terms of Serviceapply.