A few months ago, Scott Studenberg quietly soft launched his cozy new cashmere and plush homegoods label, Studenberg.
Now the Los Angeles-based designer is putting Baja East — which he relaunched in October with a renewed focus on accessibility, U.S. production and nature-inspired relaxed wear alongside new business partner Kelly Warner — on pause for the duo to dive full-throttle into the cozy, luxe categories.
“I went to the Pitti Filati in Florence two summers in a row, and I was researching yarns. This originally started as a home collection. There was a moment when I was saying I was quitting fashion for like a month, so I started creating blankets because I was working with interior designers on custom items,” Studenberg told WWD during a preview of the first fall 2026 collection for his new label.
Styles from Studenberg fall 2026.
Courtesy of Studenberg
