New Downy Boutique Botanicals Scent Beads Bring Nature-Inspired Boutique Fragrances to Your Laundry
Fashion Designer Cynthia Rowley Collaborates on Limited-Edition Brooch to Celebrate the New Collection
Downy is launching Boutique Botanicals, a new line of in-wash scent bead boosters featuring nature-inspired boutique fragrances for your laundry. Crafted by the world-class perfumers at the Downy Fine Fragrance House, the team behind the cult-favorite Unlimited N.26, the collection includes three botanically-driven scents: Citrea, Peonia, and Folia.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260609853604/en/ Fashion designer Cynthia Rowley, wearing her limited-edition Downy Boutique Botanicals brooch alongside the collection that inspired it.
Downy Boutique Botanicals draw from the richness of the botanical world, translating the complexity of flowers, herbs, and citrus into fine fragrance for fabric. The new collection is composed with the same craft and artistry as prestige perfumes, delivering a sophisticated, nature-inspired scent that lasts so you can start every day fresh. To mark the launch, Downy tapped fashion designer Cynthia Rowley to design a limited-edition brooch as a wearable expression of scent's role as fashion's most invisible accessory.
