Travellers can now enjoy a drifting experience with Uber Drift in Tokyo, Japan.

Japan’s famous drift culture is attracting a new wave of travellers looking for experiences beyond traditional sightseeing.

This month, Uber launched Uber Drift, a limited-time experience that gives visitors the opportunity to ride alongside professional drift drivers at the Mobara Twin Circuit in Chiba Prefecture, on the outskirts of Tokyo.

Available until July 1, the experience can be booked through the Uber app and includes return transportation from Tokyo to the circuit, where guests can experience high-speed drifting in competition-prepared Japanese sports cars.

The launch forms part of a growing trend in travel, where visitors are increasingly seeking immersive experiences tied to local cultures, hobbies and sporting communities.