BazaarNow has secured ₹72 crore in its latest funding round led by Peak XV Partners.
The fresh capital will be used to expand the platform into surrounding towns and nearby density clusters, deepen its product assortment across groceries and daily essentials, strengthen its supply chain, and continue improving its local-language and habit-led product features.
Other major institutional investors participating in the round include Whiteboard Capital and Antler.
This latest injection brings the total capital raised by the company to date to ₹80 crore, which includes its prior pre-seed funding round.
In addition to the institutional venture capital firms, the platform’s early-stage backers include a prominent group of angel investors, such as Vidit Aatrey (Founder and CEO of Meesho), Karthik Gurumurthy (former Head of Swiggy Instamart), Prashant Sachan (Founder and CEO of AppsForBharat and Sri Mandir), and Nitin Saluja (Founder of Chaayos).
