The search behaviour of people has changed more in the last two years than it did in the previous decade.
You must have noticed that when you search for something on Google, instead of a list of links, you get a written answer at the top. That answer even cites two or three top-performing websites. And you must have analyzed everyone below those gets ignored.
In the earlier days of 2026, this was happening in roughly one out of every four Google searches, and in fields like B2B tech and healthcare, it’s even closer to 80% of searches.
The websites getting cited under the AI overview sections aren’t just the one with the best content. They are the ones built in a way that AI systems can actually read. There are various technical requirements of the AI system, and this blog covers all of these requirements.
How AI Reads Your Website (It's Not Like Google)
