Galito’s has gone viral in South Africa after unveiling a cheeky billboard.
South Africans have spotted plenty of bold billboards over the years but Galito's may have just entered the chat with one that is impossible to ignore.
The popular South African flame-grilled chicken chain recently unveiled an advertisement declaring it has the "biggest, tastiest, cock on the block", and yes, the internet immediately understood the assignment.
Before anyone starts acting like they’ve never seen a bit of cheeky advertising in their live, Galito's is, of course, talking about a rooster. A chicken. Poultry. The feathered mascot of many a flame-grilled meal. But let's not pretend the marketing team didn't know exactly what they were doing.
The billboard has been turning heads and raising eyebrows thanks to its cheeky wordplay, with social media users sharing photos and having a good laugh at the slogan.
