All tests run on an 8-year-old MacBook Air. All results from shipping 7 Mac apps as a solo developer. No sponsored opinion.

I've launched three apps on Product Hunt. The results have been consistent enough to describe a pattern. Here's what I actually learned.

Why Product Hunt for a Mac App

Product Hunt's audience is tech-forward, early adopter, willing to try new tools. For a niche Mac utility targeting developers and power users, it's the right audience.

It's also free. A successful launch generates a burst of traffic that compounds — Product Hunt links get shared, and the exposure lasts beyond launch day.