Apple debuts Siri AI as a more personal assistant built on Gemini
Apple Inc. stepped onto the stage today at WWDC 2026 to put Siri back at the center of its artificial intelligence strategy by introducing Siri AI as a rebuilt version of the company’s long-running digital assistant.
In addition, the company also reintroduced Apple Intelligence as a significant underlying architecture that augments everything within its operating systems across macOS, iOS, iPadOS and visionOS. Generative AI has continued as a thread that winds throughout the company’s operating systems – powering a multitude of experiences, including the new Siri.
In particular, Apple focused on positioning Siri as no longer a simple voice command assistant but a fully conversational system-wide agent that can understand what’s on the screen, access the user’s personal context and activate apps. This means that users can dive deep into email, messages, web search, world knowledge and more with Siri the same way that they can with ChatGPT, Gemini or any other generative AI chatbot on the market without needing to launch a third-party app.
In essence, this is Apple’s answer to the rise of generative AI assistants from OpenAI PBC, Google LLC and others.