With the growing pervasiveness of AI in professional spaces, the enterprise market is now full of tools that will tell you exactly how to tackle almost any task. However, actually carrying out those tasks remains a different story entirely. That very gap, the one between suggesting the work and actually doing it, is driving new, hilarious work from ServiceNow.Today, the software company is launching Don’t Settle for Suggestions, its debut campaign with its new creative agency partner, Mischief @ No Fixed Address. Two hero spots lead a full 360 effort that includes film, OOH, print, social, audio and creator support.The 30-second ads cheekily explore what happens when you take an important role and relegate it to simply suggesting solutions to those in dire need. To ServiceNow and Mischief’s point, there’s a big difference between a brain surgeon who suggests how to cure a major problem and one who actually repairs your brain, or a firefighter who presents a plan to put out a fire versus one who picks up the hose and saves your life.Buried underneath the laughs is an underlying message: Anyone or anything can offer suggestions. Enterprise AI tools only work if they actually do the job. “Most AI companies took a mass consumer approach first with chatbots and assistants, then worked backward into the enterprise. ServiceNow did the opposite,” said Bianca Guimaraes, ECD and founding partner at Mischief. “It was built enterprise-first from day one — which means it was designed to actually get work done, not just suggest how to do it.”The campaign arrives at a time when AI has become less of a choice and more of a guaranteed function in everyday business. According to McKinsey’s 2025 State of AI report, 88% of organizations are using AI in at least one function. Yet, most companies are still dabbling in AI with fewer than 40% scaling its usage beyond a single corner of the business. By providing technology that actually carries out the work, ServiceNow is aiming to position itself as a necessity rather than a mere suggestive program. “We give AI the context, governance and ability to take action across the enterprise,” said Jim Lesser, chief brand officer at ServiceNow. “Because businesses don’t need more suggestions. They need AI that thinks and workflows that act.”