New Zealand's IKEA store.

On a drizzly Thursday, Christchurch couple John and Ange were in Auckland's Sylvia Park retail centre on a mission - to visit New Zealand's IKEA store for the first time.

They were in town for a concert, but decided to take the opportunity to also visit IKEA, "to see what all the fuss is about", said Ange.

Panmure local Nana was also visiting for the first time, he said. "We're local but it was [always] too busy, we'd pull up in the car park and go 'nah'. I'll just look around but I'll definitely be buying a hot dog."

Sharlene van Dijk came to IKEA for the first time in May and spent four and a half hours "just browsing each level and every display. It gives you great ideas, you can go home, think about what you saw, do the measurements and come back".