Instead of reaching for biscuits or chocolate to “combat the 4pm slump”, people are turning to a “more natural sweet alternative: dates”, said The Guardian.The wrinkled fruit has been “thrust into the snacking spotlight” thanks to a slew of viral online recipes and a growing demand for alternatives to ultra-processed foods. Ocado reports that sales of Medjool dates have soared by 100% year-on-year and searches for date butter have shot up by 458% over the same period.

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