Today at WWDC Apple is expected to announce major AI upgrades in iOS 27, including the long-awaited Siri overhaul. A new report from Bloomberg details how we got here, including fresh details on the internal shakeups at Apple during its AI pivot.
Here’s how Apple’s internal AI pivot happened, per Bloomberg
Today’s WWDC keynote is expected to focus heavily on AI upgrades thanks to a new partnership with Google for Gemini technology.
Ahead of the announcements, Mark Gurman shared a new report this weekend detailing many of the inner workings of Apple’s pivot on AI.
Apple Intelligence first debuted in 2024 using in-house technology. But Apple’s inability to deliver promised Siri features eventually led to a full strategy overhaul, with the new Google partnership a major shift from Apple’s original AI plans.
