54% of GTM Leaders Say Speed to Revenue Is a Top Priority as Businesses Push for Growth, Seismic Research Finds
Report shows sales and distribution teams are under pressure to drive growth, while disconnected systems and AI uncertainty make execution harder
Seismic, a global leader in AI-powered enablement, today released The Priorities and Pressure Points Shaping Revenue Enablement, a new report based on independent research conducted by NewtonX. The report finds that sales and distribution teams are under increased pressure to drive growth, retain customers and improve performance, even as disconnected systems, manual reporting and AI uncertainty make execution harder.
More than half of respondents, 54%, cited speed to revenue as a top revenue performance priority this year. Analytics and performance measurement, as well as customer retention and account growth, followed at 50% each. The research also found that 56% of respondents cited poor integration with existing tools as a top obstacle preventing revenue teams from using current platforms at their highest level, while 51% said they struggle to understand the ROI from their current revenue enablement platform. Moreover, analytics and measurable ROI were ranked as the top criteria for evaluating new platforms.
