Author(s): Anubhav

Originally published on Towards AI.

In May, my Medium earnings crossed $5,000 from writing about AI engineering.

A month earlier, the same account had done 10.9K views. Two months earlier, it was at 3.9K. The jump looks like an overnight success if you only look at the final revenue screenshot.

The tempting explanation is that two posts exploded and carried the entire month. That’s true, but it misses the point. If I had published the exact same viral posts on a brand new account, they would have spiked and died. Instead, they spiked and woke up fifteen other articles. Readers clicked on a post about local LLMs, finished it, looked at my profile, and clicked through three more posts on retrieval-augmented generation and agent architectures.