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The Werbemist team plans to lodge a complaint with the Swiss Fair Trading Commission in the next few days, it told Keystone-ATS, confirming a report in the SonntagsZeitung. Behind Werbemist are the animal protection organisations Animal Rights Switzerland and Sentience, as well as the Fondation pour l’animal en droit (TIR) and Tier im Fokus (TIF).
The statement “Always topical: animal welfare”, used in a Migros advertising campaign, is “cynical” in view of the serious animal protection problems in livestock farming, the organisations claim.
In particular, they point to the painful fractures of the breast bone, in laying hens and the CO2 stunning of pigs, which causes panic by suffocating them.
