Throwback: When nganyas played music on compact DVDs
What began in the early 2000s as a bold form of youth expression has evolved into a multi-billion-shilling mobile entertainment industry.
Two decades ago, Nairobi's public transport culture transformed as ordinary matatus started blasting local hip-hop and dancehall hits from groups such as Necessary Noize and Kleptomaniax.
Music videos played on compact DVD screens mounted inside the vehicles, providing entertainment for passengers throughout their journeys.
Throwing back to 2007, a moment in time captured in an issue of Pulse magazine, this largely unregulated era saw loud secular music become an aggressive marketing tool as matatu crews competed to attract young commuters to the trendiest rides.
