Maggie Sellers Reum has ambitions to rival Steven Bartlett's "Diary of a CEO."
FlightStory
Star podcaster Steven Bartlett better watch his back."I tell Steven all the time, I'm coming for you, because I think the most valuable consumer in the world is a female consumer," Maggie Sellers Reum, Bartlett's podcast protégé and the host of "Hot Smart Rich," told Business Insider. "So be ready."Bartlett is looking to turn his "Diary of a CEO" podcast into a multifaceted media empire. One piece: signing and nurturing other talent. His first big test case is Sellers Reum, who he recently invested seven figures in through his media company, FlightStory.Sellers Reum described how Bartlett is applying his playbook to "Hot Smart Rich" — and why she thinks her show, while it's a fraction of the size of Bartlett's today, can match him. She's even willing to put a timeframe on it, saying she believes that milestone is 12 to 18 months away.That may sound ambitious. His show is the No. 1 business podcast on Spotify in the US, and has 17 million subscribers on YouTube. She's sitting at No. 13 in business on Spotify, with about 33,000 YouTube subscribers.Sellers Reum's argument is that she has a large potential audience among women, who control the majority of consumer spending and are key decision-makers at home and at work.Bartlett's bet on Sellers Reum is part of a trend of superstar creators — including Alex Cooper and Dude Perfect — bringing on other talent to form a network. Results have been mixed overall. Cooper's Unwell Network has had growing pains, notably splitting with Alix Earle last year. Theorist, meanwhile, outlasted its founders, who sold to a startup, and Mythical Entertainment has spawned multiple shows that live under its umbrella.
