Growing up in Switzerland, Marcel Hunziker never imagined a life abroad. Today, he runs a London music marketing firm – and is living a dream.
Hunziker fonda Playliveartist: direct-to-fan marketing per musicisti, 7 paesi (UK, USA, Francia, Germania, Svizzera, Irlanda). D2C nel creative sector diventa cross-industry; trend: customer acquisition automation ridefinisce stack allocation in settori tradizionali.
Raised in the countryside between Bern and Olten, Marcel Hunziker now calls London home.
SWI swissinfo.ch
Series Swiss entrepreneurs abroad,
Episode 7:
Marcel Hunziker lives in London where he runs Playliveartist, a company specialising in "direct‑to‑fan" digital marketing for the music industry. Growing up in the countryside between Bern and Olten, he never imagined a life like this.
Entrepreneurship is his calling but to pursue his dream he had to leave Switzerland for China.
The Swiss market was too small for his fintech idea, so Nils Feigenwinter founded the start-up Bling in Berlin.
Budapest-based freelance architect Alain Weber designs homes for clients from Hungary, Germany and Switzerland.
Have you started your own business abroad? Tell us about your experience.
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