From brief to launch — how I built a high-converting landing page for Leaderforma (as both AMOA(project manager) and developer)

A few weeks ago, the headmaster of Leaderforma — a management training center in Paris — reached out.

He had a clear goal:

"We offer high-quality management courses. But our online presence doesn't reflect that. Can you help?"

I said yes. But before writing a single line of code, I put on my AMOA (Maîtrise d'Ouvrage Applicative) hat.

Here's how it went — step by step.