I took the above photo on Monday, June 9, this year at WWDC. Keynote day, around 1:30pm PT. I captured it using my iPhone 16 Pro and Not Boring’s !Camera app, using the built-in Mono Tokyo LUT. Like the other apps in Not Boring’s growing suite, !Camera can be mistaken by the too-cynical as a toy. It is fun and colorful, and some of its features exist for the sake of fun alone. But, just like Not Boring’s other offerings (my favorites: !Weather, !Calculator, and !Habits), it’s a genuinely serious tool. And of the bunch, I think !Camera is the most innovative. The fact that it’s fun makes me want to use it — a vastly underestimated attribute of tool design. From Not Boring’s website:
Go from snap to sharing without any editing. !Camera is the first
camera app to enable professional-level color grading with 3D LUTs
(“lookup tables”) used in high-end workflows by pro photographers
to achieve realistic film simulations and unique cinematic looks.
