The e-bike industry spent the past two years burying its darlings. VanMoof, the Dutch startup that raised over €200 million, went bankrupt in July 2023. Rad Power Bikes, the Seattle company that raised $330 million and was once valued at $1.65 billion, filed for Chapter 11 in December 2025. Its assets were sold for $13.2 million.
Lectric eBikes watched all of this happen from Phoenix, Arizona, where it has never raised venture capital and just posted the biggest sales month in its history. CEO Levi Conlow told TechCrunch that Lectric sold almost 30,000 bikes last month. “I’m not sure anybody has done that before, even at peak COVID,” he said.
Expanding while others retreat
In the past six months, Lectric has launched three new brands. It relaunched Juiced Bikes, an e-bike brand it acquired out of distress in 2025. It created Juiced Powersports, which will ship its first electric moto in August. And this week it spun out Monarc, a premium adventure brand based in Minnesota, led by industry veterans Julia Moran and Ryan Callahan.
Together, Lectric has invested about $10 million across the three initiatives. The company has 170 employees and ships 90% of its products direct to consumers through a website that draws two to four million visitors per month. It shipped 150,000 units in 2025.
