South Africans are becoming more cautious with their money as rising fuel prices, electricity tariffs and inflation continue to squeeze household budgets, according to new research.
South African consumers are tightening their belts as rising fuel prices, electricity tariff increases and persistent inflation continue to place growing pressure on household finances.
New findings from the TransUnion Q1 2026 Consumer Pulse Study revealed that inflation on everyday goods remains the biggest financial concern for consumers, with 41% of respondents identifying it as their primary challenge.
At the same time, more than a third of South Africans, or 35%, believe they may be unable to pay at least one current bill or loan in full, highlighting the financial strain many households are facing.
The findings come as headline inflation rose to 4% in April, fuelled largely by higher fuel prices and Eskom tariff increases, while the prime lending rate remains elevated at 10.5%.
