A blind test across 240 images and 10 professional designers just dropped. Ideogram 4.0 against Gemini 3.1, Grok Imagine, and FLUX.2 Max. The results are clean.

Ideogram won typography in nearly half of every blind matchup. 47.9 percent. Next closest was Gemini at 30 percent. FLUX.2 and Grok sat around 15 percent each. On the question that actually matters to designers -- would I ship this -- Ideogram scored 3.55 out of 5. Gemini got 2.84. Nobody else cleared 3.

That is a real lead in text rendering. The model was trained exclusively on structured JSON caption datasets, which means it understands composition and layout differently than models trained on alt-text scraped from the web. The JSON prompting is genuinely useful for automated pipelines. You can specify bounding boxes, color palettes, object positions. It is not just better at text. It is more controllable.

I tested it. It works. The text in images is readable. That has been the white whale of AI image generation for two years and Ideogram 4.0 mostly solves it.

But as an overall image model, it is just good. Competitive, not dominant.